How are ebooks different?

Firstly, it really isn't an 'either/or' argument. Yes, I love the portability, range and flexibility of ebooks, but in addition to, not instead of conventional books. There is a time and a place for both formats.

And it is a huge mistake to try and force one to become like the other. If you already have a book in print, the conversion process needs to be undertaken with care, sensitivity and attention to detail.

If you take a chicken, wring its neck and chuck it in an oven, don’t expect the end result to resemble Coq au Vin! (Sorry-pardon to all the vegetarians reading)!

The one common problem I’ve had with almost every author I’ve talked to so far is explaining that the format for their current book will be lost – unless the book is read in exactly the same font size as the original, on a screen exactly the same size as the original book. It can be hard to let go of a layout that we have sweated blood (and/or money) over, but we really do need to behave like responsible parents seeing our younglings off into the world.

It's clearly impossible for us to know if readers are using a home computer, a mobile ‘phone, laptop, tablet or dedicated reader - and we certainly cannot tell what font size (or even font) will be chosen.

Any attempt to lock an ebook into a format suitable for one set format, screen and font size will automatically end in tears/frustration for everyone else.

In effect, we provide the equivalent of raw chicken. The reader decides what format to buy it in, then what flavourings and spices to add. It is vital to take the time to convert any existing files properly and get right back to the basics. As the techies say, 'Garbage In, Garbage Out'.

The general rule with ebooks is to make them as simple and flexible as possible. Format them with as few restrictions as you can, so the reader can configure them to suit their device and viewing preference.